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Post-Covid Industry Shift Research
Understand the shifts in industries and define risks and opportunities for a technology-based B2B company
Panasonic Connected Solutions
Approach
Conducted desk research and a series of interviews to understand the emerging industry shifts since the start of pandemic. Expert interviews in 5 key industries – manufacturing, logistics, retail, entertainment and workstyle – provided a first-hand insight as to what to expect in the future.
Desk research
Expert interviews
Stakeholder interviews
Research analysis workshop
Defining opportunities
Outcome
I created three cross-industry keywords that summarise the post-Covid industry shift as well as the opportunity areas for each industry. The final delivery included the full research report and I made a presentation to over 100 audience members.